PRESS RELEASE

GMI press contact: Roland GREMION Tel: 03 81 84 16 72 Mobile: 06 70 08 36 9

Email: rgremion@wanadoo.fr Web Site: www.groupgmi.com

TO:

PEUGEOT'S NEW VISUAL IDENTITY TAKES SHAPE IN FRANCHE-COMTE WITHIN THE MAILLARD INDUSTRIE GROUP

AUTECHAUX / BAUME-LES-DAMES, 13 september 2002 - The company known for its Lion trademark has been coordinating a vast revision programme for its corporate logo since 1998, which is entering into its final stages with the manufacturing of the signs. The Brand Identity Merchandising department of the manufacturer PSA (Peugeot Citroën) entrusted GMI (Groupe Maillard Industrie) with the manufacture of the Lion logos, which will take pride of place on the front of all Peugeot dealerships around the world.

The new range of thermoformed Peugeot signs comes in six different sizes, with 1 800 mm being the largest. After the final checks and finishing stages, the Lions are delivered to a sign maker, so that the various media can be assembled, the lighting system installed and the sign fitted.

The car manufacturer will take advantage of its participation at the Paris Car Show to unveil a preview of its new sign and continue to deploy its new identity in the international network.

The Peugeot brand was last repositioned back in 1980.

Talks first began with the managers of the Peugeot Brand Strategy department in 2000. The GMI group was chosen for its expertise in thermoforming thick, large format ABS sheets, an industrial speciality in which few French companies are involved.

The GMI group has been an expert at industrial thermoforming since its creation in 1982. To meet the growing expectations in terms of complex parts, precision, appearance, quality and productivity, the group designs and manufactures its own production lines. The organisation and equipment in the production workshops offer strong volume and development potential.